Kim Chinhan

Education & Certification

• Marketing(Innovation)
  PhD, Dongguk University 2019
• Digital Technology Management
  Master, Helsinki School of Economics and Business Administration 2000
• Chemical Engineering
  Bachelor, Inha University 1997

Work Experience

• Adjunct Professor, FinTech and Finance, Pusan National University 2024–2025
• Head of Digital Research Department
  BNK Management Research Institute 2025
• Head of Digital Finance Division
  Busan Bank Jan 2024 – Dec 2024
   
• Head of Digital-IT Division
  BNK Financial Group Apr 2023 – Dec 2023
• Head of Digital Finance Division
  Kyongnam Bank Jan 2021 – Mar 2023
• General Manager of Data Analysis Team
  Samsung Card Jun 2011 – Dec 2020
• Project Leader of Strategic Planning Office
  SK Group Sep 2008 – May 2011
• Director of Product & Service Team
  Helio(USA) May 2005 – Aug 2008
• Manager of Internet Strategy Team
  SK Telecom Oct 2000 – Apr 2005

Awards & Honors

• Best Paper Award, Marketing Management Society 2018

Publications

1. The Effects of Structural Factors on Intention-to-Use of Shared Accommodation Services, 2021
2. A Study on the Effects of Escapism on the Use Intention of Shared Accommodation Service, 2020
3. Analysis of Templestay Trends Using Big Data, 2020
4. Study of Factors Affecting User Attitude and Intention to Use in Shared Accommodation Services, 2018
5. The effects of consumption values of the sharing economy accommodation service and hotel service on intention to use - Focused on moderated mediating roles of network effect and service type, 2018
6. The Effects of Products and Customer Characteristics on Product Adoption in Mobile Banking Service, 2017