Course Number: PSU-MGT 403
Course Name: Strategic Management
Number of Credit Hours: 3 Credits
Prerequisite(s):
N/A
Corequisite(s):
N/A
Course Description:
Strategic management involves analyzing a firm’s resources and its industry environment to deliver competitive advantage over other firms. Success in the future may well require the firm to change in radical ways and to target different markets with different products and services. This course will give you a holistic view of the firm and will provide students with an understanding of business and corporate strategy The course covers topics of mission, goal, strategy formulation, strategy implementation and strategy evaluation. Strategic techniques include Industry: Analysis, Analysis of the Competitive Environment, Key Success Factors, Strategic Scenario Analysis and SWOT Analysis
