Course Number: MKT 251
Course Name: Principles of Marketing
Number of Credit Hours: 3 Credits
Prerequisite(s):
N/A
Corequisite(s):
N/A
Course Description:
This course introduces fundamental and general concepts and principles of the marketing planning, implementation, and control process in a modern business context. Additionally, students will explore knowledge of customer buying behavior, market segmentation, marketing information systems, marketing research, product development, and building product, pricing, distribution, and promotional strategies for products and services to meet domestic and international market demands in a competitive trend.
