“Marketing in the Digital Age” Seminar

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On May 16th, the DTU International School and the Code Engine Studio held a seminar entitled: “Marketing in the Digital Age”. Mr. Nguyen Duc Man, Dean of the DTU International School, Mr. Serge Yurovsky, Account Director of the Code Engine Studio, students and lecturers of the DTU International School and the DTU ADP program attended. 

 

 

Participants

 

With the development of information technology, Online Marketing and Mobile Marketing have quickly become strategic activities in companies worldwide, helping enterprises connect to and expand their customer networks. The seminar enabled students to meet and learn from Marketing experts.  

 

Mr. Yurovsky stressed the importance of data analysis in Marketing, integrating content, usability, design and analytics to develop better products. 

 

Code Engine Studio experts

 

DTU ADP lecturers, Dr. Paya, Dr. Amber and Dr. Fenton and ADP students presented some of their findings in digital marketing research, and students presented small business case studies, coordinated by Dr. Amber. Posters and websites were used and lecturers and Code Engine Studio experts commented.

 

Nguyen Minh Chau, from ADP Business Administration, said: “We already knew about this topic from our first year studying the PBL method (Problem-Based Learning/Project-Based Learning), which teaches us to create and work in teams. Today’s seminar will help us gain a broader perspective on effective marketing activities.”

 

(Media Center)